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The INC.redible collection has all the DNA of the mother brand Nails inc. – incredible high quality formulations with exciting innovation stories combined with their much-loved fashion edge – now exploded out into a full beauty range. INC.redible is a social first brand – it says everything about what we do and who we are. It is not category specific, and emotes greatness and desirability in a fresh, accessible way. It had a positive spirit and captures how beauty should make a girl feel. Social theatre and story-telling is at the heart of the brand, each collection has a unique story. INC.redible will promise you wearable trend and original looks in a new, fun way.